Michael Kors
As Senior Copywriter, I wrote romance copy for all consumer touchpoints, elevating the established brand voice across site, email, store signage, and assorted print collateral.
In addition, I was promoted to Editorial Lead for Michael Kors Collection, overseeing all copy for the designer’s higher-end runway line. I also led special projects, such as the 2018 Watch Hunger Stop campaign, and wrote artist profiles, runway trend reports, event coverage, and more for our digital content hub, Michael’s World.
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