Kristi Garced is an editorial director and copy expert living in New York City. As a former editor and fashion critic for Women’s Wear Daily, she has applied her storytelling expertise to lead in-house copy teams for global brands and startups specializing in the retail, luxury, and lifestyle industries.

Her experience includes brand voice development, messaging strategy, and supervising copy for 360° campaigns, organic and paid social, owned and paid media, email marketing, e-commerce, landing pages, UX, direct mail, packaging, scripts, press materials, SEO content, out-of-home advertising, and long- or short-form editorials.

Kristi thrives on discovering a brand’s story and finding creative ways to tell it, approaching each project with curiosity and openness. A collaborative partner and people manager, she leads with empathy, a high EQ, and a sense of humor. She is currently the Director of Editorial Copy and Content at David Yurman.

In her spare time, she volunteers with Some People Press to edit and amplify the work of formerly incarcerated writers.

Say hello: kristi.garced@gmail.com