KRISTI GARCED

kristi.garced@gmail.com

Brand Storytelling, Content Strategy, Voice Development

Director, Copy and Editorial

PVH

Senior Manager, Copy

Director, Brand Copy

Manager, Social Copy

Manager, Digital Copy

Senior Copywriter, Editorial Lead

Freelance Writer

WWD

Fashion Features Editor

I’m an Editorial/Copy Director based in New York City with over a decade of in-house experience at global retail, fashion, lifestyle, and luxury brands. A former editor and fashion critic for Women’s Wear Daily, I bring a journalistic eye and emotional intelligence to brand storytelling, shaping big ideas into strategic, high-conversion copy.

Whether writing under an established tone of voice or crafting new guidelines from scratch, I thrive on discovering a brand’s story and finding creative ways to tell it. I can confidently uncover the emotional core of any subject, digging into what makes a brand unique and translating those insights into scalable messaging systems. I lead by fostering a collaborative environment where teams are empowered to own and elevate their work.

Currently, I’m the Director of Editorial Copy and Content at David Yurman. In my spare time, I volunteer with Some People Press to edit books authored by formerly incarcerated writers.

  • Tone of voice development

  • 360° concepting and campaign storytelling

  • Cross-channel messaging systems

  • Editorial and SEO content

  • Performance and social copywriting

  • Email marketing and lifecycle campaigns

  • CRM, loyalty, and clienteling initiatives

  • E-commerce and UX copywriting

  • Direct mail and print collateral

  • Packaging and product copy

  • Scriptwriting and narrative development

  • Internal and external communications, from L&D to PR