I’m an Editorial/Copy Director based in New York City with over a decade of in-house experience at global retail, fashion, lifestyle, and luxury brands. A former editor and fashion critic for Women’s Wear Daily, I bring a journalistic eye and emotional intelligence to brand storytelling, shaping big ideas into strategic, high-conversion copy.

Whether writing under an established tone of voice or crafting new guidelines from scratch, I thrive on discovering a brand’s story and finding creative ways to tell it. I can confidently uncover the emotional core of any subject, digging into what makes a brand unique and translating those insights into scalable messaging systems. I lead by fostering a collaborative environment where teams are empowered to own and elevate their work.

Currently, I’m the Director of Editorial Copy and Content at David Yurman. In my spare time, I volunteer with Some People Press to edit books authored by formerly incarcerated writers.

• Voice development and brand architecture

• Cross-channel messaging systems

• 360° campaign concepting and storytelling

• E-commerce and UX

• Editorial and SEO content

• Performance and paid/organic social

• Email marketing and lifecycle campaigns

• CRM, loyalty, and clienteling initiatives

• Product and packaging

• Direct mail and print collateral

• Scriptwriting and narrative development

• Internal and external communications, from L&D to PR