I’m an Editorial Director and copy expert based in New York City. A former editor and fashion critic for Women’s Wear Daily, I bring a journalistic eye and strong emotional intelligence to brand storytelling, shaping big ideas into strategic, high-converting copy.

With more than a decade of in-house experience spanning global retail, fashion, lifestyle, and luxury, I develop brand voices, mentor writers, and create scalable messaging systems that drive results. Whether working under an established voice or crafting new guidelines from scratch, I thrive on discovering a brand’s story and finding creative ways to tell it, approaching each project with curiosity and openness. Balancing big-picture vision with hands-on execution, I stay close to the work and the tiny tweaks that make it sing. As a people manager, I lead by fostering collaboration, empowering my team to uncover solutions along the way.

Currently, I’m the Director of Editorial Copy and Content at David Yurman. In my spare time, I volunteer with Some People Press to amplify the work of formerly incarcerated writers.

• Tone of voice development

• 360° concepting and campaign storytelling

• Cross-channel messaging systems

• Performance and social copywriting

• Email marketing and lifecycle campaigns

• E-commerce and UX copywriting

• Direct mail and print collateral

• Packaging and product copy

• Editorial and SEO content

• Scriptwriting and narrative development

• Internal and external communications, including L&D